The National Association of Theater Owners has said it is taking a closer look at security measures at cinemas everywhere.

 

Here in the Coachella Valley people are still lined up to see The Dark Knight Rises.

 

"There's been a lot of shootings here so it could possibly happen here," a young movie-goer at the Mary Pickford Theater in Cathedral City said.

 

Tim Warner, President and CEO of Cinemark says he's shocked by the massacre at the Century 16 theater in Aurora, Colorado that left 12 dead and at least 70 others wounded. 

 

"Obviously my immediate reaction sadness, despair," Tim Warner, President and CEO of Cinemark said. "Here you have a group going out for a fun evening and it turns into this tragic event."

 

With the suspected shooter in custody, Warner says the show will go on. The company doesn't have any plans to cancel screenings or make any security changes.

 

"You can't spend your whole life being afraid all the time, there are things you need to enjoy and to me going to the movies is something you can enjoy," Blythe resident Daniel Lucero said.

 

"There are worries everywhere," said a movie-goer in Cathedral City. "Every place is already dangerous. In the whole world, not just the United States."

 

But this was execution style violence. Eerily similar to a scene from another Warner Brothers movie called "Gangster Squad," it's trailer was paired with The Dark Knight--one scene shows a gunman opening fire inside a movie theater. It's unclear if the preview was shown the night of the massacre. 

 

"They might have thought it was part of the script or part of the film," an IMAX movie-goer said.

 

But this was real life, real people. A massacre at the movies.

 

The preview for "Gangster Squad" has been pulled from the IMAX theater in Cathedral City. Management says they're working with the Cathedral City Police Department to come up with a security plan should something like what happened in Colorado happen here. The only new security measure they would share is that fans will no longer be allowed to wear masks to the theater.

 

Ticket sales grossed $30 million overnight. It's still unclear what effect the shooting will have on opening weekend sales. Right now people are more concerned with the victims and their families then topping sales records. 

 

--Adrianna Weingold

aweingold@kmir6.com